Epic Stories

Our Role

We started Yellowbello after seeing a broken journey in shopping. Most product searches begin online, yet they almost always end in a webshop — impersonal, with no local service. We wanted to change that and began testing how online search could connect directly with local inventory. Our goal is simple: make it easy for customers to find what they need nearby, while giving local stores the visibility they deserve.

yellowbello.nl brings local store inventory online and into Google search, so consumers can easily find what's available "around the corner." By doing so, it doesn't just make products visible, it makes the store itself visible. This results in 10.95% online conversion rates with partners like Nedgame, far above the 2–5% industry average.

The broken journey of buying products in a store

Yellowbello makes online feel like your local shopping street

By adding physical store inventory that's currently invisible in online searches

By adding trust through purchases from someone you know

By adding comfort with immediate pickup

Yellowbello.nl is riding the wave of hyperlocal commerce, one of the fastest-growing trends. Early results show strong traction: with 4 retail chains (816 stores), we've achieved an overall conversion rate of 7.37% compared to the industry average of 2 to 5 percent. Our top-performing partner reached an outstanding 10.95% conversion rate, proving the model's strength on both a broad and individual level.

Bottom Line: The hyperlocal trend isn't just validated - it's creating billions for companies worldwide ($16.35B → $56.51B market growth by 2034). Yellowbello's early performance proves we are already outperforming the market through pure SEO, with an average order value of €43.90.

Market insights 2025

Search Behaviour:

57% of local searches now come from mobile devices

88% of consumers who conduct local searches visit or call a store within a day

76% of consumers look up a business online before visiting it

46% of Google search queries have local search intent

Hyperlocal Market:

Global hyperlocal services market: $16.35B (2024) → $56.51B (2034)

"Shopping near me" searches increased 100% year-over-year

42% of users click on Google Map Pack results

82% of US shoppers use "near me" searches while shopping

ROPO effect: 100 additional online visits can lead to 25 additional in-store visits

Market example NearSt

NearSt was founded in 2015 after Max Kreijn struggled to find a lightbulb locally, starting as a book marketplace before pivoting in 2019 when Google sought help with in-store inventory accuracy. Its NearLIVE platform now processes over 3 billion stock updates monthly across 800,000+ retail locations, keeping data fresh within 15 minutes. Integration is simple, requiring only barcode, quantity, and price, with 130+ POS integrations and 99.9% uptime.

The business model charges a £399 one-time connection fee per store, keeps the core search product free, and offers optional weekly add-ons that drive recurring revenue. Retailers save up to 60% versus in-house builds and report results like Morrison's Daily achieving 913% sales growth on delivery platforms. Beyond inventory, NearSt enriches product data with AI, provides local search analytics, and estimates store footfall — creating strong value and high switching costs.